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Atomic Media Works Uses Personalized Marketing by L2 to Motivate Immediate Response to Metro Nissan of Redlands Campaign

PR Newswire

 

REDLANDS, Calif., March
25 /PRNewswire/ -- Atomic Media Works, uses fuse by L2, to generate an astounding 2400% return on investment ($106,000 in gross profit from a $4250 investment) over an 8 week period for a Metro Nissan of Redlands campaign.
An Atomic Media Works customer campaign:  In January 2008, Atomic Media Works designed and produced a personalized
direct mail linked to a Personal URL for Metro Nissan of Redlands, a local Nissan dealership for the Redlands area. This
allowed the dealership to generate an astounding 2400% ROI over a short 8 week period.


How it was done: (CLICK HERE FOR FULL ARTICLE)

 

 

Generating Results

Cassandra Carnes

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Atomic Media Works uses pURL technology to generate higher response rates.
 

Tony Wilcox began his professional career in the automotive industry. Driven by the potential in marketing his own business, Wilcox founded Atomic Media Works, a Redlands, CA-based marketing service provider. On the company’s official Web site, the meaning of the name Atomic is emphasized—immediate and without interruption. From this, it is clear technology and the results it produces are key to the company’s success.


“Before I started Atomic Media Works, I was the GM of Toyota and Nissan dealerships for 16 years. I’m comfortable with automotive and I understand automotive direct mail. I started running into other dealers in the marketplace that produced direct mail with personalized URLs (pURLs) and recognized it as an effective solution, so we started developing automotive campaigns using this technology,” explains Wilcox.   (CLICK HERE FOR FULL ARTICLE)

 

Atomic Media Works    The Atomic Group

The Atomic Group and Atomic Media Works
Atomic Media Works Unveils Proprietary Lead Generation System for Car Dealers
MarketWire

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Atomic Media Works Offers New Automated Lead Generation System Powered by L2 Fuse Campaign Technology

REDLANDS, CA - As car dealers scramble to find cost-effective lead generation methods, Redlands, California-based Atomic Media Works unveils an unprecedented new car lead system that gives dealers a viable marketing alternative to costly traditional advertising mediums.


As a former car dealer, Tony Wilcox, President and CEO, Atomic Media Works (http://www.atomicmediaworks.com/), recognized several flaws in the leads available to new car dealers in the U.S. today; namely lead quality, content and equivalent pricing.  "Most of the leads that new car dealers are purchasing today include only basic contact information of the consumer yet dealers are paying the same price for each lead, regardless of quality, relevance and content. Our system addresses these issues effectively," said Tony Wilcox.    (CLICK HERE FOR FULL ARTICLE)

 

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